This piece combines shop-dropping with video to poke some fun at the Urban Outfitters business model of "Mass Produced Individualism". Urban latches on to underground trends with meaning and feeling behind them, and markets them to people who don't care. Since shop-dropping is an underground trend, we wanted to boost Urban Outfitters street-cred by making this video in their store. Visit Urban Counterfeiters for more information. Song: Time Alone by Josh Martinez
